The Club Gets Serious After AGM

Last updated : 24 January 2002 By Jonathan Hall

1)      Increase the income to the Football Club by £100,000-£150,000 over the next year by promoting Lincoln City Football Club via fresh commercial activities through the new sales and marketing team


The club will, it seems, be attempting to alleviate the financial difficulties via “fresh commercial activities”. The new sales and marketing team, spearheaded by S&M Executive, Fiona Green, along with the support of the capable Dick Chester (Managing Director) and Jim Blair (Sales & Marketing Officer), the club will be working on new community activities that will increase income to the football club.



2)      Expand the link with Everton FC to include long-term loan deals involving young players from the Premiership side


Rob Bradley mentioned at the AGM that – “Everton will pay their wages and we benefit by reducing the wage bill." Alan Buckley also stated, “We have already met and discussed one or two players.” Therefore, negotiations are well underway between the two clubs after a formal alliance was agreed last week.

Achievable? YES


3)      Follow up a recent mailshot to over 3,200 local businesses in a bid to encourage additional investment into the club


Rob Bradley admitted his “sadness” at the lack of investment from the businesses and individuals of the community. The club will continue to post mail shots out to local businesses in an attempt to encourage future investment.



4)      Discuss with local companies about a proposed redevelopment of the Sincil Bank Stadium complex

“Proposed developments of the Sincil Bank stadium complex” does not imply that a whole side of the stadium, such as the St Andrews' Stand, will be completely revamped. Any redevelopments would focus on improving the community facilities of the stadium complex. I.e. Sincil Bank to be used 7 days a week.



5)      Take advantage of a range of community grants that may be available


Grants from EU and Government will be sought to improve all aspects of the youth set-up for the future, with the possibility of youth development centres being set-up across the county of Lincolnshire.

Achievable? POSSIBLY


6)      Increase the number of visitors to the official website as well as the Supporters Trust by targeting a large number of individuals and companies around the world.


Supporters are being encouraged to adopt as their home page and to access the website as often as possible, in order to generate a higher level of revenue.

Achievable? YES


7)      The launch of a Lincoln Co-op/Lincoln City Football Club Dividend Card

Schemes, such as the above, are designed to allow supporters to give that little bit extra to the football club. This scheme will hopefully prove to be as successful as the ‘Imps Birthday Lotto' and the ‘Imps Community Weather Game'.

Achievable? YES


8)      Improve the Youth Development programme at the club in order to bring talented young players into the first team



9)      Arrange an extra marketing deal which will promote Club products as well as produce an official Club publication


10)  Develop better players who will in turn become saleable assets.


On a long term basis, players could be brought through the “new, improved Youth set-up” and be sold on. Maybe, just maybe.