Last updated : 11 July 2002 By Jonathan Hall

The club are now pursuing the commercial plan devised by the aforementioned men which will “underpin the business viability for the coming seasons and beyond,” according to commercial lynchpin Wayne Bavin. A number of new and exciting initiatives are emerging.


“These initiatives are to be promoted as part of a major campaign in the media over the next few weeks,” said Bavin, talking exclusively to the Lincolnshire Echo.


The Lincolnshire Echo, a major sponsorship partner of the club, will play a pivotal role in the forthcoming ambitious commercial programme.


The programme will be as detailed below:


Thursday July 18th 2002

Commercial products and packages, e.g. – sponsorships, advertising and boxes


Thursday July 25th 2002

Merchandising, e.g. – redesigned home kit plus the usual range of items such as scarves, hats etc.


Thursday August 1st 2002

Lotteries, e.g. – The relaunch of the Imps Community Weather Game, improvements to the existing Birthday Lotto


Thursday August 8th 2002

General facilities, e.g. – Functions and party facilities, all weather pitch, physiotherapy facilities.


This dynamic marketing programme will be communicated on a weekly basis – every Thursday – as a feature in the Echo's sports pages. The football club has identified the need to communicate and market its products, services and ideas to the public, to generate further interest from the community and its businesses.


Any queries regarding the above, contact LCFC Commercial Manager, Wayne Bavin, on